All Businesses need a(n) , Madison business tax registration.
 All Businesses that use a business name to trade that is other than the surname and first name of a sole proprietor or a fictitious business name other than the LLC or Corporation legal name need a(n) Dane County  DBA assumed business name certificate. Â
  On the other hand you may also need seller's permit if you sell merchandise that is taxable.  (A.K.A WI seller's permit, state id, wholesale, resale, reseller certificate).
   In addition you will need a federal and a state EIN if you will hire employees. I.e., a WI Federal Tax Id Number and a(n) WI  State Employer Tax Number Â
   Instead of filing an Assumed Trade Firm business name ("DBA" Doing Business As) in Madison, set up a coporation in WI  or set up a(n) WI LLCÂ
Here's How to Get Your WI Seller's Permit and Other permits and Registrations You May Need.
WI Seller's Permit, LLC, DBA, Licenses & Tax IDs Requirements:
The Wisconsin (WI) state Sales Tax (get Seller's Permit) rate is currently 5%. Depending on local municipalities, the total tax rate can be as high as 5.6%. Other, local-level tax rates in the state of Wisconsin are quite complex compared against local-level tax rates in other states.
Who must obtain a Seller's permit ?
A Seller's permit is required for every individual, partnership, corporation, or other organization making retail sales, leases, or rentals of tangible personal property or taxable services in Wisconsin, unless all sales are exempt from sales or use tax.
NOTE: A Seller's permit will not be issued to wholesalers, manufacturers and other businesses not making direct retail sales of tangible property or taxable services. Apply for a Seller's permit at least three weeks before you open your business. If you buy an existing business, the Seller's permit cannot be transferred to you.
You must apply for a new permit. If you applied for a Seller's permit before you opened your business but did not receive the permit at the time of opening the business, you are allowed to make retail sales of tangible personal property and taxable services. However, you are liable for the sales and use taxes and for keeping proper records from the date of opening the business.
After receiving the Application for Business Tax Registration and the security deposit (if requested), a Seller's permit will be issued to you by the department. You must display the Seller's permit in a prominent location at your place of business. If that is not a fixed location, it should be displayed or carried at the various events. A personal wallet copy will be sent with your Seller's permit to provide you with easy access to your permit number.
First decide on a business structure sporting goods as a Sole Proprietor, LLC/Corp, or Partnership.
✔ Step 2 All sporting goods Businesses need a , Business tax registration also called an occupation business License ✔ Step 3 Selling/Leasing or if wanting to buy or sell sporting goods merchandise, food, equipment requires a Seller's Permit. ✔ Step 4 All sporting goods Businesses Using a DBA doing business as name need a DBA Fictitious Business Name ✔ Step 5 Hiring sporting goods Workers Requires a Federal EIN and a State Tax Number EIN
Selling/Leasing or if wanting to buy or sell sporting goods merchandise, food, equipment requires a Seller's Permit.
All sporting goods Businesses Using a DBA doing business as name need a DBA Fictitious Business Name
Hiring sporting goods Workers Requires a Federal EIN and a State Tax Number EIN
As of 9/15/2025 10:05:05 PM, you can obtain your MADISON seller's permit here at $39 plus any tax you may have to pay in advance. To set up your reseller license is inexpensive but starting your business may cost you about (figures vary depending on area and type of business ) $6212.58 or $6653705.66 depending on your start up money. Getting a license in MADISON DANE MADISON, 53705 You will have many potential clients in this city. In fact, as much as 30225 but about 13881 are families in this area in WI. In addition, getting a 608 cell phone area code may help increase the idea that you operate from the city because you can text your clients as a local vendor (remember, everyone is texting these days). You can lease a space to operate your business from but if buying a house, the prices are (about $ 53705 173900 avergage value) , which you can use as a home operated business as well.
Your actual location in MADISON will be your business address. E.g., your business location could be 6860 MADISON Road/Avenue or 66TH Way/Ct or MADISON, WI . Operating from a 53705 P.O. Box location purported as your business mailing address. E.g. P.O Box 47464 MADISON,WI 53705 . However this turns out, in 1202 considering demographics is intelligent. For example,
before iinvesting in getting a wholesale license there, there are about 24932, Whites, 919 Hispanics, and 621 Blacks in the 53705 area. Another important consideration is that of the residents' income in the wingspan of your business location. Each family here earns about $45786 per household and has about 2.58 residents per family. However, is the weather nice? Consider that the altitude is 860 feet, and you getting a seller's license in 6 time zone.